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The purpose of this paper is to study a new pathway out of poverty for rural areas through cultivating non-farm employment: the new media utilization.

The authors utilize two waves of nationwide micro survey data in China, China General Social Survey 2005 and 2013, to investigate the impacts of new media coverage on non-farm employment and earnings in rural China with the ordered probit model and instrument variables.

The authors find that promotion of new media coverage can significantly enhance rural non-farm employment in China by 10-20 percent and ultimately increase earnings for rural residents. The findings provide new evidence for the new media as a potential newly emerging pathway out of poverty for rural areas. The conclusions are robust regarding a variety of controls and model specifications, evaluations with alternative measures, examinations within different subsamples, and estimations with constructed pseudo panels.

Encouragement of new media coverage in rural China not only can improve the rural non-farm employment and living standards but also can contribute toward narrowing the differences between urban and rural areas, thereby balancing regional development.

It contributes to the existing literature through primarily empirically investigating the economic functions of new media in rural China.

The purpose of this paper is to explore the impact of using computers to obtain information on the farm household’s production and consumption based on a field survey of farm households in the northern China.

The most important methods applied are instrumental variable (IV) method and propensity score matching (PSM) method. Estimators of IV, PSM and nearest neighborhood matching approaches are considered together to check the robustness of empirical results.

This paper careful impact evaluation results suggest that the use of computer not only improves the size of arable land rented in but also reduces family labor input intensity and the probability of selling agricultural outputs at farm-gate markets. Moreover, it also stimulates transportation, garment, housing and insurance expenditures per capita.

The database of this research comprises cross-section data, which does not support a cross-time comparison.

These results imply that it is vital to expand the coverage of computer use in rural areas. This may suggest that the importance of improving computer access is crucial for stimulating rural consumption increase. Furthermore, the need for the expansion of internet network coverage in western areas is also of importance.

First, the authors directly estimate computer usage impacts on a broader range of production and consumption indicators by including land-relative investments, variable investments, labor input and household’s expenditure and provide rigorous impact evaluations on the impact of access to computer. Second, the authors use IV and PSM methods to correct self-selection bias, going beyond the single equation approach in other studies. This enables us to identify the causal relationship between computer usage and farmer’s production and consumption decisions.